Companies and teams I've had the chance to build with, grouped by the kind of problem rather than by date.
Multi-family and single-family rental portfolios.
VP, Digital and MarTech
A vertically integrated real estate investment, development, and operating platform with more than $18B in assets. I architected the marketing technology stack and led the omnichannel effort behind both the B2C and B2B sides of the business, with strategic direction over marketing operations and department planning.
VP, MarTech and Digital Strategy
Led research, design, and rollout of enterprise digital marketing strategy across a Class A portfolio of 250+ properties and 80,000 units, managing roughly $4M a month in P&L.
Consultant, digital go-to-market
Audited and rebuilt the digital GTM strategy for a Class A/B portfolio. The center of the work was ILS conversion, investment allocation, and applying yield management automatically rather than by hand.
Consultant, digital strategy
A full audit of customer acquisition across the Class B/C portfolio, identifying where the existing approach was leaking and where the untapped volume actually was.
CMO
The largest and fastest-growing private marina management company in the U.S., PE-backed. I set priorities and resourcing across loyalty, brand awareness, and revenue, and built the multi-channel ABM and segment campaign programming on top of customer analytics.
“Ben worked with my company during a pivotal period in the evolution of our digital strategy. His input on our web design, SEO, ILS spend, branding, and other aspects of our digital marketing transformation was invaluable.”
Pat, COO, Aspen Square
Advisory seats and operating leadership.
Advisory Board
Product and marketplace feedback from both the B2B and B2C side. Spoke at Unlock and other industry conferences.
Consultant and Advisor (Acquired by Opiniion, 2025)
Product development feedback, value-added analytics for clients and prospects, CRO work, and industry outreach.
“Ben has been instrumental as an advisor to Rentgrata, refining our growth strategies, providing product feedback, and surfacing which KPIs are top of mind in the real estate industry.”
Ben, Founder, Rentgrata
Healthcare, early-stage growth.
Consultant, early customer acquisition and analytics
Built the early customer acquisition approach and stood up the analytics foundation behind it, so growth decisions could run on data from day one.
“He is a curious and opportunistic digital marketer who brings a thoughtful approach while being mindful of budgets.”
Yaritza Gunter, Chief of Staff, Sunday Health
Two-sided platforms, app and web.
VP of Growth
Scaled the marketplace across native app and web, building the acquisition strategy end to end, from awareness through nurture and lifetime value, with both internal and agency teams.
Head of Growth (Acquired by SpotHero)
Built out paid, email, organic, and referral channels, and ran multivariate testing against conversion.
Director of User Acquisition and Marketing (Acquired by Groupon)
Owned online lead acquisition across PPC on web and mobile, SEO, affiliate, app install and app-to-app retargeting, and social, for both domestic and international consumers.
Director of Customer Acquisition
Ran strategy, systems, partnerships, and day-to-day execution for mobile and web acquisition, using segmentation to pull revenue toward the highest-performing cohorts.
SEO Program Manager
Created Emerge, Marriott's internal SEO agency, and grew it from 25 to 400 enrolled properties and from a staff of one to twelve, including The Ritz-Carlton, with search market share as the north star.
Senior Search Marketer
Managed a seven-figure monthly search budget across three brands and 46 campuses, diversifying lead acquisition across PPC, SEO, affiliate, mobile, and social against a cost-per-lead target.
“Ben possesses the rare dual talent of strategic and technical skill, blended with brilliant communication. He's a good person, easy to work with, and always driving forward.”
Jeff, CEO, OuterBox
“Ben is easily one of the most well-rounded people I've ever met: incredibly brilliant, with the charisma and leadership to match.”